Media & Brands

Deep Digitisation :: Framework for Re-imagining Organizations for a digitized environment

Deep Digitisation :: Framework for Re-imagining Organizations for a digitized environment

Marketeers & Advertisers who constitute the front line of branding communications are having their share of curating technological frameworks specific to their line of requirements. LinTeractive, the digital arm of MullenLowe Lintas Group, has take a lead and unveiled a proprietary framework namely Deep Digitisation which claims to look at re-imagining organizations for a digitized environment, […]

Amul’s grand push for the original energy drink

Amul’s grand push for the original energy drink

   Amul, which is known for its wacky teasers, has unleashed a major campaign to push the original energy drink i.e. Milk.  The Anand headquartered cooperative release full page advertisements in all national dailies. Eat Milk with every Meal goes the punchline of this latest campaign.  Integrally linked with the agrarian life cycle, promotion of […]

Geo-Political Warfare in the domain of Social Media. China accused of ‘flooding’ social media with ‘fake posts’ by Western Media Outfits.

Geo-Political Warfare in the domain of Social Media. China accused of ‘flooding’ social media with ‘fake posts’ by Western Media Outfits.

In a bid to extend the geo-political warfare to the domain of social media, a series of news reports were generated by Western Media Outfits citing a Harvard Study gained rounds. “China is “flooding” social media with comments by paid supporters in a bid to sway public opinion”, a research by Harvard academics led by Gary […]

After The WorldMark, Result:McCann & NetCarrots, Praphul Misra moves on to establish Our Initiative Media

After The WorldMark, Result:McCann & NetCarrots, Praphul Misra moves on to establish Our Initiative Media

An alumnus of IIT Roorkee, and an MBA from State University of New York at Buffalo, USA Misra has donned many a hats. His latest mission at Oi media is to help the OOH industry improve its position in the media eco-system by harnessing information technology in order to enhance the ease of doing business […]

Creating Echo Chambers through Media Reportings. The Ploughshares Fund Way.

Creating Echo Chambers through Media Reportings. The Ploughshares Fund Way.

According to an AFP release, The Ploughshares Fund – a group the White House recently identified as a key surrogate in selling the Iran nuclear deal gave National Public Radio USD 100,000 last year to help it report on the pact and related issues, according to the group’s annual report. It also funded reporters and partnerships […]

Shane Smith’s predicts for a Media Bloodbath in the coming 12 months

Shane Smith’s predicts for a Media Bloodbath in the coming 12 months

In an elaborate interview with Hearst Magazine’s digital media president Troy Young, Shane Smith, the CEO of Vice Media prophesied the future of media in categorical terms when he said that he expects Viacom to “implode” and something similar will happen at other media companies, like Time Warner and Fox. “We’re the largest new media company, and […]

Personal Hygiene Brands Ride on the Swaccha Bharat bandwagaon fuelled by a Rs 170 Crore Advertising Budget

Personal Hygiene Brands Ride on the Swaccha Bharat bandwagaon fuelled by a Rs 170 Crore Advertising Budget

While the jury would take its own happy time about the overall success and impact of the Swaccha Bharat Campaign launched by Prime Minister Narendra Modi by picking up a broom on Gandhi Jayanti 2014, the personal hygiene brands have over the popular drive to re-strategize their communications campaigns. Dettol and Lifebuoy were the first to […]

Samsung Commemorates 20 Years of its presence in India :: Eulogizes its Most Trusted Brand Status

Samsung Commemorates 20 Years of its presence in India :: Eulogizes its Most Trusted Brand Status

Samsung India brought about cover page advertisements in national dailies to commemorate its 20 Years of Trust in India. It reiterated its Most Trusted Brand status as per the Brand Equity Survey 2015. With its 2 manufacturing units in Noida and Chennai; Design Centres in Noida and Gurgaon and Research & Development labs in Bengaluru, […]

The Brand Wars :: Amazon, Flipkart, Snapdeal. Who shall Rule the Indian Market?

The Brand Wars :: Amazon, Flipkart, Snapdeal. Who shall Rule the Indian Market?

INDIA is a $38 billion e-commerce market characterized as IDEAL due to Weather, Access and Traffic LUCRATIVE  due to Growing Internet access, largely through smartphones, and the increasing emphasis on cashless transactions BIG due to Sheer Size and Population The eventual success of the triumvirate of Amazon, Flipkart and Snapdeal would depend upon as to how […]

Increasing Brand Communications in Local Languages on Social Media

Increasing Brand Communications in Local Languages on Social Media

Emerging Brands like Patanjali are increasingly communicating through regional languages on social media. They are competing with companies like P&G and HUL to explore uncharted territories and are posting a lot of content in Hindi on Facebook and Twitter which has seen higher engagement. According to a report, titled Regional Marketing in The Digital Age Part […]