Amul’s grand push for the original energy drink

Amul, which is known for its wacky teasers, has unleashed a major campaign to push the original energy drink i.e. Milk. 

The Anand headquartered cooperative release full page advertisements in all national dailies.

Eat Milk with every Meal goes the punchline of this latest campaign. 

Integrally linked with the agrarian life cycle, promotion of milk by India’s lead milk brand sounds promising.

It becomes all the more curious in the backdrop of World Yoga Day. 

The sattvic Indian lifestyle has gained substantial support and policy push from the Narendra Modi government. Lifestyle choices are integrally linked to economic directions. 

It’s all in the mind they say. Who knows, this might be an outcome of the smart government managers carrying out their grand market driven strategy. 

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